How Marketing Automation Can Help Your Cannabis Business
As the cannabis industry continues to grow, more companies are trying to find ways to expand their marketing efforts and engage with more potential customers. An effective way to do this is by adding cannabis marketing automation to your outreach strategy.
You may already have a content marketing strategy in place, which is great. But, if you’re not seeing the results you want, you could be missing a key step. Marketing automation not only streamlines your efforts, but can actually increase your results when implemented correctly.
What is Cannabis Marketing Automation?
Simply put, marketing automation is a strategy that streamlines your marketing efforts with segmentation, scheduling and distribution of content.
Consider what goes into creating a piece of content – for example, a social media post. You spend time researching and creating the content that you think will attract users to your page. Then, you take the time to post the content and wait for the clicks to come. After a few weeks, you’ve only had a few interactions and no prospects from that post.
We’re not saying it was a wasted effort. Social media is a great way to interact with prospects and drive organic traffic to your website. But we are saying that’s a lot of work for little result. With cannabis marketing automation, you can schedule your content, then track its performance with little effort.
That’s a basic example of what cannabis marketing automation can do for one post. In terms of your overall marketing strategy, it can do so much more.
How Can Marketing Automation Help My Cannabis Business?
When done correctly, cannabis marketing automation can take your sales efforts to the next level. Whether you’re running a B2B or B2C cannabis company, you can use your features the same way.
A popular method for growing your subscriber list is asking users for their email address in exchange for free content or a gift. Once you have that info, marketing automation can segment your lists to deliver relevant content to each subscriber and track their engagement from new lead to converted customer.
Social Media Marketing
Like our example above, social media posts take work. With marketing automation, you can focus on just creating great content and your platform will post, track and measure for you.
Streamlined Sales Process
Your sales team is busy enough with chasing leads and closing deals. With marketing automation, they can better prioritize which leads are warmest and where their efforts are better spent. Nurturing a new lead that’s already interested in your product will lead to quicker conversions for your business.
When it comes to marketing strategy, it pays to know what works for your competitors. Some platforms actually curate reports on how your content is performing compared to others in your industry. This knowledge can show where your marketing strengths lie and point out opportunities to yield better results.
Cannabis marketing automation is an effective way to level up your business in this rapidly growing industry. Check out how companies like MMJ Marketing can help automate your marketing efforts today.