Top Ways to Market your Marijuana Business Online
Marketing your marijuana business online can be challenging, even if you are willing to pay for advertising. Popular search engines as well as social media sites are not looking at the different state laws regarding marijuana sales, so you will likely be banned for promoting your business.
You’ll want to use other mediums like; email marketing, social media and collaborating with other industry professionals. We’ll get into that on, for now let’s begin by thinking about the core of your business online – your website.
Search Engine Optimization
You should begin with a quality search engine optimization (SEO) for your website. Optimizing your SEO will allow your business to be seen at the top of search results. This step can get you to the top of the search results if done properly. You should also make sure your mobile version is optimized. After all, according to hostingfacts.com, as of August 2017 there are 3.5 billion mobile internet users worldwide.
Your marijuana business website should always have quality content. Providing quality and accurate information that the user cannot find anywhere else is key to a good website. Quality content about your business will draw the customer in to read more about what you have to offer. It will keep them returning to your website as well because it builds your brand awareness.
Building your brand is important to a lasting business. You can build your brand through your website as well as with email marketing and social media.
Email marketing allows you to develop relationships with people and businesses that want to hear from you. Your emails should always be personable and you shouldn’t inundate your email clientele too often.
Social media is also a great platform for marketing your marijuana business online. And networking with other industry professionals will mean word of mouth advertising. These methods should be used to provide quality information about your business and the industry. By doing so, you will create a strong brand awareness as well as building a solid clientele which will provide your marijuana business with repeat customers.
Marketing your cannabis business online can be tricky but we are here to help. Contact us today to find out what we can do for your business.